Everywhere I go, I hear that sound.
Click, click, click, click…
Do you hear it? You can too, if you listen carefully – if you’re WILLING to listen.
Click, click, click, click, click, click…
That’s the sound of the world we live in today.
It’s not the second hand on the clock. It’s definitely not high-heels on the tile. It’s not even a nervous thumb on a retractable Bic ball-point pen.
It’s the sound of your customers… in their offices, homes, Starbucks, park benches, everywhere.
They’re clicking through Google, through your competitors, through you, through review sites, through a movie previews, “Oh that’s pretty cool!”, back to your competitors, through Youtube, “I wonder what Bill’s status is”, through Facebook…
Even before you have a chance to say, “Hello! How’s it–” they’re gone.
Click, click, click…
You have mere seconds to grab their attention.
What will you say? What can you offer to make the clicking STOP to buy you just a few more seconds?
Sorry, too late… Click, click click…
Is this an exaggeration? Do you think this doesn’t apply to your business??
If you think so, I’d guess you’re reading this from a sailboat floating in that big river in Egypt.
And this ain’t just for your online stuff, either. Whether it’s direct mail, your storefront, your billboard on the freeway…
Customers have WAY more choices that they have ever had before, and MUCH MUCH more than they can even handle.
I have no solutions for you. No magic bullets.
This is only a reminder. For some, it’s a wake-up call.
If you want to make it to San Diego by 6:23pm Pacific Time, you have to first recognize, understand, and accept where you are so that you can make the right moves.
And right now, you’re smack-dab in the middle of East Clicksville on the corner of Decision Road and Action Avenue.
Get a move on.
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