How Winning Marketing Is A Lot Like Changing Diapers

My daughter just turned 2 years old and I’m reminded of that fact by two things.

First, she’s VERY good at holding up exactly the number of fingers that represent her age, prompted by everyone in the grocery line asking her the question.

Second, every time I have to change her diaper, I catch myself longing for the days when she was a newborn and I could clean her up quickly and easily with not so much as a peep coming from her.

Now, it’s like a World Wrestling Federation Pay-Per-View cage match.

Between dodging her kicks, pulling her back to the changing pad, and juggling baby wipes and diapers, it’s pretty much my biggest workout of the day.

But in the end, somehow, Phil “The Diaper Dragon” Lomboy always claims the title belt.

There’s a rule in psychology that “the one that is most flexible within a given system wins.”

Regardless of what kind of craziness my daughter throws at me during her diaper change, I have to adapt and respond appropriately.

I have to be more flexible in my approach to putting a clean diaper on her than her approach for keeping it off.

It’s a lot like you have to be with your prospects…

You have to be infinitely more flexible in your approach for getting them to say “YES” than their approach for telling you “NO” or ignoring your message completely!

It’s time to stretch.

You may have to do things differently. Heck, you may have to scrap everything you’ve known up to this point.

That’s okay…

There was a time when I never thought I’d be wrestling another human being to have them put on clean underwear.

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