Now by Titanic I’m not referencing the big ol’ steamer that hit the iceberg on its first outing. Don’t be like this one. That would be bad.
I’m talking about the Oscar-winning MOVIE about the Titanic. This is the one you want to “make like.” Why?
Because it didn’t just win Best Picture… it SWEPT the 1998 Academy Awards, winning 11 out of 14 nominations.
Up to that point the movie had already pulled in over $1 billion. But its massive Oscar success allowed it to stay in the theaters for another 7 months, prompted thousands that had ALREADY seen it to see it again, and ushered thousands more that hadn’t yet seen it to watch for the first time. “It won ALL those awards? Well then it MUST be good!”
In those 7 months it eeked out another $800 million in box office sales. Imagine having THAT kind of response.
I don’t know about you, but that’s what I call DOMINATION!
Make like Titanic? Indeed.
Think about how you could do this kind of sweep in your marketing. Put yourself in that “category of one” where you’re so dominant that your customers have no choice but to come back to you again and again.
Lots of different ways you could approach this, but here’s where it’s gotta start:
THINK BIGGER
Simple, I know. And it works.
I had to do it myself a few weeks back with a test my team had put together. I was VERY skeptical, but it worked out AMAZINGLY well (http://www.maramimarketing.com/thinkbigger). So well, in fact, that as a result I’ll be offering it very shortly as a new service.
Just forget about “realistic” for the moment. Don’t worry about HOW you can make it happen. Simply give yourself permission to accept that there are even bigger possibilities.
You may surprise yourself.
Cheers to your success!
Philipp
P.S. For the record, I too contributed to the Titanic fund, having watched it three times in the theater. I couldn’t help it… that Leo is SO dreamy! 
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