When it comes to the latest trends in entertainment, I’m running about 5 years behind.
My wife and I decided to get rid of our cable and TiVo subscriptions a few years ago since we didn’t watch much of it anyway.
But thanks to Netflix we’ve “rediscovered” some pretty great stuff.
For example, we’re just NOW getting into Lost. I hear it was a pretty big thing for a few years. 
It’s such a fascinating series on many levels, but one of my favorite recurring themes is the concept of “rebirth”.
Every episode focuses on one of the main characters, weaving their present life on the island with flashbacks of their backstory in the “real world”.
For example, there’s a guy on the island named John Locke.
He’s pretty quiet at first, but then he started to do things like hunting & tracking wild boar, mentoring a couple of the youger survivors, and even building a bamboo cradle for a newborn baby.
Those acts of contribution really elevated his status on the island as someone that you could trust and respect.
Now here’s the funny part…
After all that, when one of the other guys asked him what he did “back in the real world”, Locke told him the truth… that he was a collections manager for a box company.
WHAT??
But you know what, the survivors still respected and followed Locke.
That’s how we need to be in our businesses.
Give so much value to prospects and customers RIGHT NOW so that any doubt is set aside.
Create your own little “island” in your city and/or industry where you deliver exactly what your other “survivors” need, positioning yourself as the go-to resource.
If this idea appeals to you and you want some help with it, give me a call at 909-297-1662 and we can set up a strategy session to make it happen.
Cheers to your success!
Philipp
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