When I was growing up, I had my fair share of cool toys: Transformers, GI Joes, Legos.
But I also had equally good times improvising playtime with my sister’s – wait for it… hair clips!
Her spring-loaded plastic clip became a catapult that launched paper balls. Her banana clip doubled as my futuristic x-ray vision visor (way before Star Trek thought of it).
It’s interesting how karma works out though….
With two daughters I’m now a hair clip expert – which includes hair brushing and ponytail tying.
While the older one is does a pretty good job of keeping her barrettes and scrunchies in her hair, the youngest isn’t quite there yet.
I put one on her, she takes it out. I put it back on, she takes it out and throws it across the room.
She just doesn’t like having anything in her hair… or so I thought.
The other day I noticed a sly look in her eye that made me finally realize what was REALLY going on.
It wasn’t that she didn’t like having a hair clip on…
It was that she was playing a game!
“Let’s see how many times I can get this stooge to do this,” I imagine her laughing to herself.
What you think is happening isn’t always the case.
For example, when asked the question, “Why do your customers leave you?” most business owners would guess that their lost customers are going to competitors.
But according to data from the Rockefeller Corporation, only 14% leave due to competition.
68% leave because of “perceived indifference”. They simply feel that the company or people they dealt with just didn’t care about them.
How well do your customers know that you value and care about them?
Are you sure?
Cheers to your success!
Philipp
P.S. I’ve just completed editing the video recording from last week’s book signing and marketing seminar where I share more lessons on “How to Turn Your Business Around Overnight in 3 Simple Steps”.
But at this time I’m only making it available to those that are helping me help the homeless by purchasing my book from the website. (I’m donating portion of the book sales to Union Station Homeless Services.) To get your copy of the book and the link to the video, just go to http://www.bodybuildersintutus.com/bizturn
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