SECOND

A couple of weeks ago I sent out a survey asking folks what they wanted to learn most in my upcoming trainings.

The overwhelming majority of respondents wanted to learn two things: how to automate their marketing, and how to get found on Google.

So keep an eye out for upcoming training events from me on those two topics.

In the meantime, let me give you a quick lesson for getting found on Google.

Assuming you’re wanting to get found in order to generate more money for your business (and not “I’m #1″ bragging rights), there are two key points you must pay attention to when it comes to making this happen.

FIRST, you need to is stand out from your competitors.

While most people that hear this thinks it means “get my website to the top of the listings” that’s a pretty limited viewpoint.

While position CAN work in your favor, there are a variety of other ways to get noticed by your customers: star reviews, headline and description copy for your listing, maps location (if you have a physical location), and images.

SECOND, you need to make sure that whatever web page you’re sending those “clicking customers” to will convert them to take the next action in your marketing sequence (e.g., clicking on a link, calling a phone number, filling out a form).

One of my favorite (and most effective) ways of setting my clients apart from their competitors that can handle both of those at the same time is video.

When Google puts a video on the search results page, it adds a thumbnail image to the listing, making it stand out like a sore thumb.

Here’s an example:

Because video adds another level of complexity to online marketing, most businesses are NOT using it as a marketing tool.

In addition, tests have found that pages with video convert better than those without video by up to 30% with some reporting up to 400% increase in conversions.

So what does all this mean?

Time get a jump on your competition and start using video right now!

Cheers!

Philipp

P.S. I’ll have more trainings specifically on video marketing in the coming weeks. If you have questions about it, just COMMENT below and I’ll be sure to address them on the trainings.

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