I don’t know about you, but I absolutely love throwing parties, especially around the holidays.
Like any good host, I not only want people to have a great time, I want them to STICK AROUND and keep the party going.
It’s one thing for people to show up.
Keeping them from slipping out the back door is just as important.
There’s nothing that bums me out more than a guest telling me they have to leave early because they’ve got another party to go to.
“Why?? Aren’t you having a good time here?”
Forget what they told the other guy, I want them to stay at MY party!
You need to think of your business as a neverending party.
You want your customers to stay for a long, long time.
To keep any of your customers leaving your party prematurely, you need only ask on simple question…
“What would Martha do?”
And by Martha I mean the one and only Queen Hostess herself, Martha Stewart.
She knows everything there is about throwing a party and keeping guests happier than pigs in mud.
Superb hors d’ oeuvres . Check. Creative decor. Check. Stimulating conversation. Check. Introductions to other interesting guests. Check.
Whatever it takes, keep your guests happy so that it never even enters their mind to leave your party for someone else’s.
And even if they already had plans and made their promises to the other guy, make your party so good that they’d completely blow them off.
Even better…
….Make your party so good that they call their friends and family to come over to hang out at your shindig.
What would Martha do to spice up your party?
Cheers!
Philipp
P.S. This is one of 3 strategies I shared at the book signing/seminar event I held event last week “How To Turn Your Business Around Overnight in 3 Simple Steps”. Actually, I ended up sharing 5 strategies 
I’ve made the 45-minute recording available to anyone that supports the homeless by purchasing my book “Bodybuilders in Tutus”. A portion of proceeds are going directly to Union Station Homeless Services. To help your business, help the homeless, and get access to my seminar, just click the following link and get your copy now http://www.bodybuildersintutus.com/bizturn
When I was growing up, I had my fair share of cool toys: Transformers, GI Joes, Legos.
But I also had equally good times improvising playtime with my sister’s – wait for it… hair clips!
Her spring-loaded plastic clip became a catapult that launched paper balls. Her banana clip doubled as my futuristic x-ray vision visor (way before Star Trek thought of it).
It’s interesting how karma works out though….
With two daughters I’m now a hair clip expert – which includes hair brushing and ponytail tying.
While the older one is does a pretty good job of keeping her barrettes and scrunchies in her hair, the youngest isn’t quite there yet.
I put one on her, she takes it out. I put it back on, she takes it out and throws it across the room.
She just doesn’t like having anything in her hair… or so I thought.
The other day I noticed a sly look in her eye that made me finally realize what was REALLY going on.
It wasn’t that she didn’t like having a hair clip on…
It was that she was playing a game!
“Let’s see how many times I can get this stooge to do this,” I imagine her laughing to herself.
What you think is happening isn’t always the case.
For example, when asked the question, “Why do your customers leave you?” most business owners would guess that their lost customers are going to competitors.
But according to data from the Rockefeller Corporation, only 14% leave due to competition.
68% leave because of “perceived indifference”. They simply feel that the company or people they dealt with just didn’t care about them.
How well do your customers know that you value and care about them?
Are you sure?
Cheers to your success!
Philipp
P.S. I’ve just completed editing the video recording from last week’s book signing and marketing seminar where I share more lessons on “How to Turn Your Business Around Overnight in 3 Simple Steps”.
But at this time I’m only making it available to those that are helping me help the homeless by purchasing my book from the website. (I’m donating portion of the book sales to Union Station Homeless Services.) To get your copy of the book and the link to the video, just go to http://www.bodybuildersintutus.com/bizturn
I really don’t know how Jay, or any celebrity for that matter, can do all that “celebrity stuff” day in and day out: traveling from event to event, taking pictures with adoring fans, autographing books and pictures until their Sharpies run dry…
But for good or bad, I guess I’m about to find out! (I say as I put on my sunglasses even though I’m indoors)
I’m doing my first book signing next week in Los Angeles!
Thursday 7:00PM
October 6, 2011
READ Books Eagle Rock (LA Weekly’s Best Unknown Bookstore)
4972 Eagle Rock Blvd, Los Angeles CA 90041
It’s for my recently published book Bodybuilders in Tutus and 35 Other Obscure Business Boosting Observations.
The thing is (as I take off my sunglasses), I’m still not used to doing these types of PR events, and just doing a behind-the-table-meet-and-greet event seemed weird… it’s still all so new.
So while I will be bringing a box of Sharpies to sign books, I’m also going to do a Q&A and a presentation:
“How To Turn Your Business Around Overnight In 3 Simple Steps”
In it I’ll be sharing strategies I haven’t presented in this way before that will help businesses to:
- quickly generate sales
- stabilize the “revenue roller coaster”
- more easily acquire new customers
To catch the presentation live, just come on down, no purchase necessary.
If you can’t make it in person, I’ll be sending a link to the video recording to those that purchase the book from the special website we’ve set up http://www.bodybuildersintutus.com/bizturn
Also, a portion of book sales from the event and website will be donated to Union Station Homeless Services, an amazing local non-profit that assists the homeless and very low-income people.
So come on down! (Sunglasses back on, waiting for the makeup artist to powder my nose.)
Help your business, help the homeless, help me practice my autograph…
Looking forward to seeing you there or sending you the video!
Cheers!
Philipp
P.S. If you’ve ALREADY purchased my book and would still like to get a link to the recording, I’ll be automatically sending it to people that have accessed book’s “secret stash” (see the Preface).
