I don’t know about you, but I most certainly am not a morning person.
Even in my hardcore running days when I consistently woke up at 7am, so that I could enjoy the crisp morning air in my lungs, it was a struggle.
And let me not forget my job in college as a fitness trainer… I had the 6am shift.
It was not pretty.
Through it all was my friend and companion: the snooze button.
“Just a few more minutes in my warm bed,” I’d say to myself.
Click the snooze button.
“Another moment or two to rest my eyes.”
CLICK.
“I think traffic will be pretty light because of the holiday.”
CLICK.
But the snooze button knows its place.
It knows it’s just a small respite, a tiny diversion from the inevitable.
The alarm must sound again, and I must, cursing and crying, put my body into motion and do what I’ve got to do.
Your customers have a snooze button too.
No matter how great your offer, how much they might want it, something inside them will click that button.
“Cool deal! But I’ve got to pick up my kid from day care right now.”
CLICK.
“Interesting… let me put it in my inbox tray that’s already overflowing.”
CLICK.
Are those reasons legitimate?
Absolutely.
But you can’t let them snooze forever.
You’ve got to sound the alarm – again and again and again.
Keep sending them reminders, offers, thank you notes.
Do it until they eventually wake up and do what they’ve got to do.
Cheers to your success!
Philipp
P.S. If you’ve been clicking the snooze button on your 2012 goal setting, it’s time to wake up and do that too.
I’m facilitating a couple of sessions next week, so keep an eye out for upcoming posts about those.
But whether you join me or do it on your own – do yourself and your business a huge favor and JUST DO IT!
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